I’m Alex Bergendorff Ramirez, a game producer and designer. I’ve produced 15 projects on Roblox and UEFN/Fortnite, leading 8 end to end for brands like IKEA, NHL and Spotify. Before that, I worked as a systems designer on Undead Inc. and Lightyear Frontier, two Steam games built in Unreal Engine.

I combine creative direction with structured Agile production, and I love the moment when a team, a brand and a player audience all pull in the same direction. My work has won at Cannes Lions, D&AD and the Webby Awards, and taken live experiences to top 10% on Roblox.

Outside of work, I’m still the kid who fell in love with games through shooters and strategy games, and I still play them whenever I can.

Built to help IKEA UK attract new talent, The Co-Worker paid players to work in a digital IKEA store, showcasing real jobs and career paths. I led it end to end as product owner, working with IKEA and their agency Mother London.

The campaign won the first ever Cannes Lion for Roblox, plus D&AD, an Epica Grand Prix and a Webby for Best Digital Campaign.

A golf experience that had to feel true to the sport and still be easy to pick up for Roblox players. I shaped the creative direction and built competitive mechanics together with PGA TOUR and PING.

After launch, I ran live updates driven by player data from Game Analytics and Lightdash, taking the experience to top 10% performance benchmarks on Roblox.

I designed and prototyped a modular quest system built for player-driven progression, and worked on open-world level design tied to a non-linear narrative and environmental storytelling.

It taught me how gameplay, narrative and level design work together, which still shapes how I approach production today.